Quite some time ago, I reluctantly accepted self-inflicted dry hair as my 'normal'. Years of daily blow drying, straightening and dying my hair with far-too-dark-for-my-skin-tone box dye had taken its toll. I had more split ends than I’d ever care to admit and hair masks ceased to make a difference. To make matters worse, once I returned to my natural, blonder hair colour, I’d wait months between balayage treatments. The result? Colourists having to use more dye on areas that wouldn’t have needed it if I visited regularly. So my dry hair saga continued. And it was dull to boot.
I ditched my expensive hair straighteners for this £21 pair and my hair has never been softer
Gallery1 PhotoEnvious of everyone else’s glossy locks and not willing to compromise on my gorgeous hair colour, I embarked on a mission to find a glossing treatment which would make my hair softer and my colour last longer. I reached out to Fulham-based Rose & Wild, a hair salon that specialises in hair colouring. Every one of their stylists is a trained colourist, so they know exactly what they’re talking about.
Founder Siobhan Jones spoke to me about L’Oreal’s SmartBond Reconstructive Colour Treatment, a three-step treatment which is offered with every colour they do.
“The L’Oreal SmartBond treatment should be done every time you colour your hair,” Siobhan said. “It sits inside the colour, meaning it acts as a protective agent while your hair is being coloured. The more your hair is protected, the less damage that is caused by bleach. In the long term, the treatment will encourage less fade for all hair colours (whether you dye your hair blonde or red).”
There are three stages to the treatment. Stage one is a liquid which is placed inside your colour to stop any dye damaging your hair. “It also enables you to go lighter with minimal internal hair damage,” Siobhan added. Stage two is a mask-like treatment applied when your colour is rinsed off and left on for a minimum of five-ten minutes (the whole process was very relaxing). It gives the hair an amazing, glossy finish and ensures it’s easier to manage.
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