Designer Wedding Dress Hire From 12

Hiring her beautiful bell-sleeved Costarellos gown from rental fashion platform MyWardrobe HQ, Carrie not only made a major sustainable statement but also saved a lot of money.

Costing just £45 a day - a stark contrast to the dress's £2,870 price if bought new - she proved that it's very possible to wear the dress of your dreams on your wedding day without it having to cost the earth.

"We have seen an increasing number of brides-to-be sign up on the app and make enquiries for their big day," revealed Eshita Kabra-Davies, founder of fashion rental app By Rotation.

"It's pretty common for the groom to rent his tux, but renting a wedding dress seems to be more unconventional even though it would be the perfect something borrowed."

"Having spoken to many brides and also reflecting on my own beautiful wedding dress sitting away in a box, I understand that wedding dresses can sometimes be a non-efficient purchase. I listed my wedding dress over lockdown and I love the idea of it carrying on a story instead of sitting in my closet."

Opening up about her own experience buying her own wedding dress (for £10,000) and now renting it out on the platform (for £1,000), Tatiana, a lawyer, admitted that: "If By Rotation existed at the time of my wedding, I would have certainly hired."

"A wedding dress is guaranteed to be the most expensive dress you'll ever buy and you are hopefully guaranteed to only wear it once. It really doesn't make sense to buy it."

"Also instead of spending countless hours on that dress, you should focus on planning the rest of your wedding - there is so much to think about. And of course you can make your outfit very personal with your hair, make up, accessories, something old, something new, something borrowed, something blue."

Tempted? Scroll down to see our pick of the most beautiful wedding dresses available to rent right now...

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